Since starting our business in 2022, we’ve worked with over 40 entrepreneurs to elevate their online presence through our full service branding photography and videography. We know first hand the time it takes to strategically design a detailed brand session for a business launch or refresh. But what if you’re an established entrepreneur? You already know your brand and your marketing strategy. You simply need new content – and you need it now. A Mini Brand Session is the perfect solution! This post will show 3 key benefits of Mini Brand Sessions: they save you time, money, and (maybe most important of all) they save your sanity. We’ll also tell you how you can score a free Mini Brand Session at the end of the post!
Sessions That Save You Time
Mini sessions are a time saver for everyone involved. They can range from 30 – 90 minutes of actual shooting, depending on the amount of content needed or the allotted time by the brand photographer. And, because the brand look and identity are already in place, a lengthy planning process prior to shoot day isn’t necessary. Another bonus? A shorter session generally means a shorter wait time for the gallery delivery!
Let’s say you’re a 1-2 person interior design business needing updated process shots and B-roll clips to highlight a new service offering. You need enough content for a 2 week launch across all of your marketing platforms, and you plan to start promoting at the end of the month. A Mini Brand Session is your answer because it requires so little of your time, so little of your photographer’s time, and yet, you’re getting so much bang for your buck!
And speaking of bucks…
Mini Brand Sessions Save You Money
Mini Brand Sessions are a marketing budget’s bestie! You’re welcome, all you alliteration lovers. 🙂 Priced much lower than a Full or Half Day Brand Session, a Mini provides the same high quality imagery while saving valuable dollars.
For instance, you’re a local artisan partnering with a boutique shop to offer your new seasonal product. It’s available for a limited time and you need to start promoting soon. This is where a Mini Brand Session is clutch! You’re staying within the budget by going with the shorter session, plus you can repurpose these photos and videos for future collaborations!
Sessions To Save Your Sanity
We just had our own brand photos taken last month, and had a wonderful experience with Charleston photographer, Abby Murphy. She has a shoot day planning system which helped us feel completely prepared. Side note: we actually use her planning system for our own clients and it’s incredibly efficient! But, had we not already had weeks of planning and preparation, one thing that would have been downright crazy-making for us would have been figuring out what to wear.
With a Mini Brand Session, one or two great layered outfits are all that’s needed to create several versatile looks. Outfit Overwhelm isn’t an issue when two different tops can be worn with the same pants. And multiple pairs of shoes are unnecessary. Often, shoes aren’t even in the shots since many scenes are shot mid-thigh or waist up.
Now, how much lighter do you feel knowing you don’t have to buy a whole new wardrobe when you choose a Mini?
Listen, you already know the importance of brand photography and having fresh content to show your audience what you offer. But you just need a few key pieces of imagery you can start using right away, for a fraction of the cost of a full shoot, that will help you keep your sanity. You just need a Mini Brand Session, and guess what? We’re giving one away for free!
Wanna Score A FREE Mini Brand Session?
Harmonie House Images is turning 2 next month and in honor of our 2nd birthday, we’re offering a Mini Brand Session GIVEAWAY! We’re giving you the opportunity to nominate a female entrepreneur in the Charlotte area who would love new brand imagery for her business in a delightfully short amount of time. We’ll be sharing all the details on Instagram next week, so start thinking of who you’d like to nominate and find us on Instagram so you don’t miss the deadline!
Just Looking for The Highlights?
Mini Brand Sessions offer 3 key benefits. They save you time, they save you money, and they save your sanity. Our Brand Photography and Videography business is offering a free Mini Brand Session Giveaway on Instagram next week – follow us to learn more!
